Your Instagram bio is your brand’s first impression—think of it as your digital handshake. You’ve got just 150 characters to let people know who you are, what you offer, and why they should care. So, how do you make it count?
Here are a few best practices to help your bio stand out:
Be Clear and Concise: Use plain language to explain what you do. Avoid jargon and get straight to the point.
Include Keywords: Think about what your audience might be searching for and include relevant keywords like “Victoria Photographer” or “Wellness Coach.”
Use Line Breaks or Emojis Strategically: This helps your bio feel more organized and visually appealing.
Add a Call-to-Action (CTA): Whether it’s “Book Now,” “Watch the Latest Reel,” or “DM to Collaborate,” make sure there’s a clear next step.
Optimize Your Link: Use a tool like Linktree or a custom landing page to direct users to multiple offers, products, or content.
Your Instagram bio should evolve as your business grows, so don’t be afraid to update it frequently based on your goals and current offerings.
Need help crafting a compelling Instagram bio?
Let’s connect and make sure your first impression is working for you. Get in touch with Ascendia Productions to talk strategy and take your digital presence to the next level.
