Instagram continues to evolve, and the data shows it. If you’re not paying attention to your analytics, you could be missing out on opportunities to grow and engage your audience.
Here are the key metrics to watch in Q2 2025:
- Reach & Impressions: These tell you how far your content is traveling. A growing reach means your content is resonating and being shared.
- Engagement Rate: Likes, comments, shares, and saves matter more than ever. This is your most important signal for community connection.
- Reel Performance: Short-form video continues to dominate. Watch retention rate and average watch time to understand what’s working.
- Link Clicks & Website Taps: Track how many people are taking action after viewing your content.
- Follower Growth Rate: Focus on quality over quantity—but tracking how and when you grow gives you valuable clues about what’s driving interest.
How to Use These Insights:
- Repurpose your top-performing content.
- Post more of what’s getting saved and shared.
- Identify your best time to post and stick to it.
- Use Instagram Insights to experiment with content formats (Reels vs. Carousels).
Data doesn’t lie, it tells a story. Are you listening?
At Ascendia, we specialize in turning numbers into strategy. Let’s talk about how to optimize your analytics and grow your impact online.
